James O'Neill

Marketing Expertise

Marketing Strategist

I am Head of Marketing @ Global Marketing Agency

10 years experience designing and then delivering marketing strategies for both consumer electronic and FMCG based multinationals. Brands such as Bosch, Samsung, Audi, Canon, Optimum Nutrition, Fitbit etc. Excelled in assisting brands develop successful marketing strategies that delivered a wide range of various objectives across a diverse range of global markets and segments within those markets.

 

Expert in setting up successful lead generation funnels and working closely with sales teams to deliver targets while continuing to  problem solve modern style roadblocks, always evolving to success. This is clearly demonstrated with a proven track record in over delivering revenue and sales targets.

Highly innovative with a firm grasp of marketing based technologies to include voice touchpoints and advanced conversational marketing tech. Regular speaker at events promoting these technologies in marketing. Skilled in design & development which ensures a clear fluid like output between sales, marketing and creative.

Testimonials

Services

Strategy

Strategy

Devised and executed strategies across global markets for a range of multinational CE & FMCG clients.

Copywriter

Copywriter

Expert at creating and implementing strategic content aligning to various consumer journey requirments

E-Commerce

E-Commerce

Analysed and optimised E-commerce functionality that focused on conversion based objectives.

Management

Management

Built & managed various teams that focused on delivering strategic tactics.

Small Example of Clients

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Speaker & Industry Expert

Resume

10 Years of Experience

Education

2010-2015

Bachelors Degree Marketing & Online Media

South East University

Excelled in all marketing and presentation based examinations. Awarded

Student of the year for consistent achievement.

2009-2012

Digital Marketing Masters Course

Digital Marketing Institute Dublin

Achieved Distinction on all Disciplines in Digital Marketing Strategy and Tactical Execution.

Experience

2017 - Current

Head of Marketing

Benamic, Multinational Marketing Agency

My primary function was to assess market objectives for multinational clients such as Fitbit, Canon, Samsung, LG, Intel, Fellowes, Optimum Nutrition, Mercury Marine, Whirlpool, Pioneer,Logictech etc.

Through consultation, Solely developed & executed highly successful strategies that delivered those objectives and ensured client expectations were managed.

Generating leads for both client campaigns and Benamic was a key role.

In 2016 before my appointment, Benamic had attained 2 viable leads, I took that to 280 viable multinational leads in 2017 and grew that number each year. Expert in consumer journey development which is key to lead Gen. Proposed and solely designed and developed rebrand for agency outperforming a number of high cost Dublin based marketing agencies.

2016 -2017

Marketing Manager

Schivo Medical

Headed up the 3D printing division and utilised digital channels such as search and content to bring in high value leads. Managed events such as trade shows as part of marketing. Solely built and managed websites and landing pages in house. Clients included Jaguar LandRover, Ferrari, McLaren, Boston Scientific,Thermoking, Abbott, Bausch & Lomb, Siemens, JCB, BE Aerospace

Jan 2012 - Dec 2015

Founder & Marketing Manager

Beyond the Box Digital

As founder, hired three marketing professionals and utilised freelance

contractors and executed campaigns for brands such as Audi, BMW,

Citroen, Hyundai. This was both as national HQ level and dealership level.

Fitness industry: Helped Gyms such as Goldstone to secure membership

and build relationships.

Remax Group. Campaigns involving Real Estate.

Marketing Skills

Strategy

Innovation

Speaking

Search

Content

Design Skills

Web Design

Graphic Design

Print Design

SaaS Experience

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SaaS based Experience

Proven track record in delivery of SaaS based product offerings. High campaign successes delivered with clients such as 

  • Creative SaaS companies - Adobe & Corel Draw.
  • Security software company - McAfee when operating as a subsidiary of Intel.
  • Fintech solutions payment platform, TransferMate
  • Payroll SaaS solution platform , Immedis

Expert in setting up successful lead generation funnels and working closely with sales teams to deliver targets while continuing to  problem solve modern style roadblocks, always evolving solutions to successful delivery. This is clearly demonstrated with a proven track record in over delivering revenue and sales targets.

Highly innovative with a firm grasp of marketing based technologies to include voice touchpoints and advanced conversational marketing tech. Regular speaker at events promoting these technologies in marketing. Skilled in design & development which ensures a clear fluid like output between sales, marketing and creative.

Campaign examples

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Brief Campaign Examples

Smart Messaging SMS 2.0 / Whatsapp Campaign examples

Case Study Overview: SMS 2.0 / Whatsapp

Problem 

March 20 - Hisence who were sponsoring the Uefa European football championships required a solution to drive TV sales around the sponsorship but also to build loyalty among the customer base. Going forward to Fifa World Cup sponsorship and beyond.

Solution 

Strategy devised to promote the sales through various promotional offerings. In order to build loyalty, smart messaging was deployed prior to various tournament games, the gamification experience engaged users utilising a “Guess the Game Score” outcome approach. This campaign was specific to various national teams around their tournament  games. Interactive smart messages (SMS 2.0/Whatsapp)  were delivered to TV buyers previous to games, users guessed the outcome and won prizes such as entertainment speakers and accessories to pizza deliveries.

 

Brinks: USA 

Delivery of home security kits, upon signing on delivery, a smart message was deployed via API activation. The smart message provided an interactive walkthrough of how to set up the security system which was delivered approximately 15 minutes after delivery.

 

Jabra : European Campaign - Territories: Germany, France, Benelux

Delivery of interactive advertising via SMS 2.0, Very successful with click throughs of 96% to promotional pages.

 

Canon: UK

Upsell of camera DSLR lenses to customers who made a recent purchase of a camera. This was the most successful campaign I have ever been involved in as purchasing additional lenses had a  63% conversion rate.

 

Michelin: France

Utilising data from previous Q 3 / 4 Campaigns, a smart messaging campaign was sent to users detailing promotion offerings for four tyres for the price of three. Conversion rate was 18.6% uptake here so this was also considered very successful.

 

Currently planning campaigns around location based smart messaging. User enters a certain location activating an automated smart messaging workflow.

 

Marketing Campaigns

 

Problem 

Intel

Mar 20 - Intel was losing market share rapidly to AMD & new competition in the processor market from Apple, Intel   needed to grow a subsection of the millennium target market which they called Go-Getter. 

Solution 

Research performed to identify marketing based approach to set appeal with target market. Identifying experience based promotional activity as a high value appeal to target market. Built campaign and worked with Intel OEM partners to execute promotional campaign which seen sales sore and more importantly, secure customer data for Intel which opened doors to build relationships and secure upgrades on devices when applicable.

 

Problem

Canon Printers

Needed to complete competitor analysis in European markets around competitor brand resellers and strategise around Canon competing against those competitors on ground level.

 

Solution

Ran backlink analysis to identify all suppliers from competitor sites, developed strong loyalty platform to promote Canon product sales with staff and resellers. Highly successful in growing market share across various territories.

 

Problem

Fleetwood are Irish national paint brand who were looking to compete more with Dulux on small budget against their large TV budget.

 

Solution

Ran paid search campaigns targeting search volume from TV ads for Dulux. Offered free colour cards to be delivered above Dulux in ratings. This lead to large increase in sales with small advertising budget on the back of Dulux large TV spend.

General Interests

Chess Champion

An avid chess player where success was gained through winning a gold national medal and racking up a number of victories against Grad Master level players from both Europe and the United States. Current FIDE rating of 2403, as of 14th March 2022.

Fitness and Health

Enjoy many fitness disciplines and train regularly while keeping a healthy diet. This is essential for both mental and physical performance.

Enjoy Nature Based Activities

Hiking, fishing, mountain biking, kayaking etc etc. Nature is key to mental rejuvenation.

History & General Knowledge

Enjoy learning and visiting anything that is interesting from a history point of view. Knowing history allows us to evolve in a positive way.

Motorsport

Enjoy competing in all forms of motorsport. This interest was sparked from a young age where my father was an accomplished rally driver.

Helping out

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Help out charities such as Simon Community and other good causes to help people in need.

Monthly donations to food banks makes a big difference so please consider an extra few items in your shopping trolley and go ahead and donate.

Contact

Get in Touch

+353 (0) 876219873

Dublin / Waterford

joneill001@icloud.com

Global marketing Expert

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